What Nonprofits Need to Know About Internet Domains

July 21, 2011

Venable LLP has a good article this week on the newest changes to the Internet domain registry. “Earlier this week, the organization that governs the Internet’s domain name registry system, ICANN, approved a plan to dramatically increase the number of Internet domain name endings – called generic top-level domains. The .org ending, with which most nonprofits are familiar, is likely to be joined by hundreds of new top-level domains. Some domains will be brands, such as .canon. Others will be geography-based, such as .berlin, .africa or .london; cultural or linguistic, such as .zulu; demographic, such as .gay or .fam; or thematic or commercial, such as .eco, .sport, .ski, or .hotel. Community domains designed to operate for the benefit of a specific community also are permitted.”

The article continues on to explain the benefits of top-level domain registry, registering your organization as a brand and protecting your brand.