ROCKVILLE, MD – April 20, 2022 – Aronson, a nationally ranked Top 100 accounting firm, is pleased to be recognized as a Gold Winner in the 2022 Hermes Creative Awards.
Aronson’s winning entry was a Recruitment Marketing Campaign, launched to support recruiting efforts at the growing firm. The multi-channel campaign was a joint effort between the firm’s Marketing and Communications team, Recruiting team, and creative agency Mindgrub.
The campaign helped drive an increase in applications to the firm’s open roles, with hiring volume for experienced candidates increasing four-fold following the campaign. In addition, the firm surpassed 300 team members at the end of 2021 and expanded its employee footprint to 23 states.
“This campaign highlighted Aronson’s mission of empowering and providing opportunities for its people,” said Katherine Marrero, Senior Manager, Talent Acquisition and Engagement. “Our people-first culture was the center of this campaign, and continues to remain at the core of everything we do.”
“This was a fun campaign to put together that allowed us to think differently about our messaging, channels, and target audience,” said Senior Marketing Manager Mark Zacepilo. “Our team lives our culture every day, and it was easy to highlight those values in our messaging. The rest came together in collaboration with our recruiting team and ad agency partner, Mindgrub. We can’t wait to continue this momentum in 2023!”
The firm continues to grow and is hiring for a number of exciting roles. If you are interested in joining this award-winning firm, visit the Aronson Careers page.
Aronson provides a comprehensive platform of assurance, tax, and consulting solutions to today’s most active industry sectors and individuals. For more than 60 years, we have purposefully expanded our service offerings and deepened our industry specialties to better serve the needs of our clients, people, and community. From startup to exit, we help our clients maximize opportunity, minimize risk, and unlock their full potential.
About Hermes Creative Awards
Hermes Creative Awards is one of the oldest and largest creative competitions in the world. Hermes Creative Awards recognizes outstanding work in the industry, with winners ranging in size from individuals to media conglomerates, and Fortune 500 companies. Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), the industry’s preeminent third-party evaluator of creative work. The international organization consists of several thousand marketing, communication, advertising, public relations, media production, and freelance professionals. AMCP oversees awards and recognition programs, provides judges, and rewards outstanding achievement and service to the profession.