Name change unifies the company’s brand with that of parent company, Aronson LLC, a top 100 accounting and consulting firm
Rockville, Maryland – April 29th, 2015 – SpringReef Partners LLC announced today that, effective immediately, it will operate under its new corporate name, Aronson SpringReef LLC. The name change comes almost two years after the firm was acquired by and became a wholly-owned subsidiary of top 100 accounting and consulting firm, Aronson LLC.
“This change is representative of more than just a new name,” remarked Doug Black, founder of Aronson SpringReef. “Not only does it better unify our brand with that of our parent company, Aronson LLC, it also represents the strength of the relationship that we have forged over these last two years, a relationship that has brought a tremendous wealth of resources and capabilities to both firms’ clients.”
Founded in 2010, Aronson SpringReef assists high net worth families and nonprofit organizations in the evaluation and selection of financial advisors, and offers clients independent, unbiased and conflict-free advice regarding areas such investment solutions, investment performance and fees. Aronson SpringReef is unique in that it has no affiliation with and does not receive any compensation from wealth management organizations, nor does it manage assets or offer investment products.
“Aronson SpringReef has been an invaluable resource to Aronson LLC over the last two years, providing our clients with an important and highly unique set of consultative services, and offering them the transparency they deserve when it comes to their investment management,” commented Jeffery Capron, Managing Partner of Aronson LLC. “We continue to take pride in being one of the only accounting firms that offers clients a completely conflict-free wealth management solution, and we look forward to continuing to grow this important area of our business in the years to come.”
About Aronson SpringReef LLC
Aronson SpringReef LLC is an investor advocate, providing independent, unbiased guidance to high net worth families and nonprofit organizations on essential aspects of wealth management. The firm offers comprehensive financial advisor evaluations, including assessments of investment performance and fees, as well as searches for best-in-class financial advisors and wealth management firms to match specific client needs. It also provides clients with ongoing monitoring and management of financial advisor relationships, and offers client-specific wealth management consulting. For more information, please visit www.springreef.com.
About Aronson LLC
Aronson LLC has been thinking ahead for its clients for more than 50 years. Aronson’s construction, real estate, government contracting, nonprofit, technology and private industry experts provide innovative audit, tax, and consulting services that help its clients move to the next level. From start-up to exit strategy, Aronson works with companies throughout the entire business lifecycle by proactively identifying opportunities and addressing challenges so that clients are able to focus on their core business. Aronson shows companies how to rethink everything to be more profitable, more competitive and better prepared for the future. For more information about Aronson, please visit www.aronsonllc.com.